Every Alstroemeria
every Alstroemeria is a promotion commission consisting of growers and breeders that have shared interest in promoting the flower: Alstroemeria. every Alstroemeria is there for the florist and works closely with wholesalers and exporters, so every florist can buy their favorite colors all year round and use them at any time.
Responsibilities
UX/UI Design, WordPress
Deliverables
Wireframes, Visual Design, Prototype, WordPress website
Tools
Asana, Figma, Photoshop, Mindmeister, WordPress, Elementor, WooCommerce
Build a new inspiring website
We were requested by every Alstroemeria to reexamine the position of the Alstroemeria (flower), the branding and the already existing website. The already existing website had an outdated design and did not provide the desired freedom of features in the CMS.
The commission wanted the website to focus on both the florists and the wholesalers. It has to inspire and inform the target audiences besides showing the assortment of Alstroemeria and gather leads.
Problem and solution
Not losing the identity of the old website
- Build new website which is recognizable as Every Alstroemeria for returning visitors.
- Translating new corporate identity to website.
- Implement catalog including filters and product information for all flowers.
- Inspire florists with content in the form of campaigns, interviews and photography.
- Multi-lingual website for foreign visitors.
Using the colorful scheme of the brand for an inspiring website
- Use of multiple color schemes which are recognizable as the Every Alstroemeria brand.
- WordPress CMS with Elementor page builder for high quality design.
- WooCommerce catalog to sort products and create informing product pages.
- Multiple content pages dedicated to inspire or engage with florist or other target audiences.
- Use of Weglot to translate the website for English speaking visitors.
- Newsletter and campaign forms for lead generation.
Design system
The design system of the new Every Alstroemeria website is based on the new corporate identity which our team at OBM has designed. We use the bright colors and the attached color schemes on the website for a colorful experience, similar to the many colors the flowers have.
These colors are combined with the Poppins font and plenty of white space as well. The website is designed and build for all devices and to provide an inspiring and clear user experience for visitors.
Other cases
OBM Digital Factory
2022 – 2023
Product Design, UX/UI Design
Damen Yachting
2023
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